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Andy Milne
Andy Milne watching England in Qatar in 2022 Pro Sports Images

EXCLUSIVE: From passion to profit and how FIFA is pricing out the true fan

As someone who knows all too well, World Cups are defined by the fans who bring the colour, make the noise and fill the stands. But for 2026, ticket prices, resale schemes and rising costs are not only pricing out fans, but they threaten to strip the tournament of its very soul, writes ANDY MILNE.

13.04.26, 07:55 Updated 13.04.26, 08:40 4 Minute Read

Andy Milne

Andy Milne

I’ve been following England at the World Cup for decades, from Bilbao in 1982 to Doha in 2022, and countless other stadiums across the globe. There’s nothing quite like being surrounded by tens of thousands of passionate supporters, the national anthem echoing through the stands, with kick-off just minutes away. That is the atmosphere that makes a World Cup special.

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Andy Milne

Andy Milne Author of That World Cup Guy, Andy has attended every major tournament since 1982. A familiar face to England fans, he brings colour, humanity and the perspective of a lifelong supporter.

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