The Sixty Six · https://thesixtysix.news/opinion/englands-latest-kit-is-a-triumph-of-marketing-over-common-sense-37204
England’s latest kit is a triumph of marketing over common sense
31.03.26, 08:30 Updated 31.03.26, 17:52 3 Minute Read
OSCAR WILDE once observed that fashion is a form of ugliness so intolerable that we have to alter it every six months.
Good old Ozzie could have been talking about the football replica kit industry - and as England unveiled their latest contribution to the Sports Direct catwalk in the 1-1 draw with Uruguay, we gained a sneak preview of the nightmare in acrylic coming to your local boozer soon.
At first glance, the return of a postbox-red away shirt was a major improvement on the prune-juice purple strip of 2024, which was a showcase for what happens when you open the curtains and see a football team getting dressed in the dark.
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Mike Walters
WriterA Fleet Street mainstay for 40 years, Walters combined wit, warmth and strident opinion in English football reporting. Known as “Machine Gun Mike”, he built a reputation for his turn of phrase and authority. First hooked watching 19-year-old Diego Maradona at Wembley in 1980, he has followed England ever since, bringing colour and sharp judgement.