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Marcus Rashford, Harry Kane, Jordan Pickford and Elliott Anderson in the new England kits for the 2026 World Cup
Marcus Rashford, Harry Kane, Jordan Pickford and Elliott Anderson in the new England kits for the 2026 World Cup The Football Association

England’s latest kit is a triumph of marketing over common sense

England’s latest kit launch has sparked plenty of debate, but for MIKE WALTERS, it is just the latest example of style trumping substance – and supporters being asked to pay the price.

31.03.26, 08:30 Updated 31.03.26, 17:52 3 Minute Read

Mike Walters

Mike Walters

OSCAR WILDE once observed that fashion is a form of ugliness so intolerable that we have to alter it every six months.  

Good old Ozzie could have been talking about the football replica kit industry - and as England unveiled their latest contribution to the Sports Direct catwalk in the 1-1 draw with Uruguay, we gained a sneak preview of the nightmare in acrylic coming to your local boozer soon.  

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Mike Walters

Mike Walters A Fleet Street mainstay for 40 years, Walters combined wit, warmth and strident opinion in English football reporting. Known as “Machine Gun Mike”, he built a reputation for his turn of phrase and authority. First hooked watching 19-year-old Diego Maradona at Wembley in 1980, he has followed England ever since, bringing colour and sharp judgement.

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